Why women shop more than men !



AUTHOR

tanishaagrawal

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There is no evidence to suggest that women shop more than men. It’s only that females enjoy shopping more than males do.

Despite near equality in numbers, women make more than 85% of the consumer purchases in the United States, and reputedly influence over 95% of total goods and services purchased. Women as a whole are considered more sophisticated shoppers than men, taking longer to make a buying decision.

In other words, women are more selective and more likely to buy a product that fits all of their requirements. Women tend to be more astute consumers than men, simply because they are willing to invest the time and energy necessary to research and compare products. At the same time, their two-sided brain approach to problem solving makes them more susceptible to emotional appeals than a man.

Shopping for women is different from shopping for men. It is not based on need but mostly mood driven. It is therapy. Women have an urge to treat themselves with retail therapy every now and then, and why not? The new Indian women are empowered, independent and self-sufficient. There is no harm in splurging on her favorites or buying her entire wish list once in a while. 

Women spend more time browsing their favorite shopping sites and apps and looking out for more. We take a longer time to arrive at a decision and are used to multiple choices, unlike men who do not enjoy window shopping or browsing and are not willing to spend much time and energy on shopping. We usually shop when necessary and stick to whatever is available without making efforts to explore more.

Women are harder to please - consumer retail has traditionally given her more choices. She is now spoilt for choices and has more options to explore today than ever before. When we talk about her jewelry, from heirloom pieces to everyday accessories, her options are never-ending and fashion jewelry has become a mode of self-expression for her. 

Shopping, for women, has seen a dramatic transformation over the last decade. With more women moving out of home, socializing and travelling the world and with an increase in the number of women becoming a part of the working population and earning their own bread, women have higher disposable income than before and are willing to spend not just on bare necessities but on aspirational lifestyle products because now she is the key decision maker.

In this primary caregiving role, women find themselves buying on behalf of everyone else in their lives. The list is long: in addition to buying for themselves, women buy on behalf of husbands, partners, kids, colleagues, adult children, friends, relatives, elderly parents, in-laws, their businesses and even their kids’ friends, to name just a few.  If somebody, somewhere needs a gift, chances are there's a woman thinking about it; tracking it down; wrapping it; making sure it’s accompanied by a personal message and then arriving to the person on the appointed day.








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